Magic Town (1947) Reviews

• The only film I know of based on a classic sociology study

  theowinthrop2005-02-26

  "Magic Town" is a film about something that we nowadays take as normal but which was a novelty in 1947. It was about the new "science" of public opinion polling. This was only understood poorly and not only by the public but by those who actually mattered: the politicians who would grow to need them. In 1936 the Literary Digest, a popular magazine of the day, had conducted a poll of it's membership on who would win the Presidency. It concluded that Governor Alfred Landon of Kansas, a capable man, would beat incumbent President Franklin Roosevelt. Unfortunately the readership of the Digest were upper class, and basically Republican (as Landon was). In November 1936 FDR won one of the biggest landslides in political history, with three quarters of the popular vote and all the electoral votes except for those of Maine and Vermont. Literary Digest went out of business shortly afterwords. In the decade since Roper and Gallup had been improving polling techniques, but the full system was still uncertain. In the 1948 election there would be another polling snafu, with most of the polls awarding the election to Governor Thomas Dewey of New York, as opposed to incumbent President Harry Truman. Harry won a remarkable come-from-behind over Tom, and enjoyed showing off a headline from the Republican "Chicago Tribune" saying that Tom won. In the midst of all this there was a classic sociology study entitled "Middletown". Set in the typical mid-American town (it was in the Midwest) the authors (a husband and wife team) showed how it's citizens opinions mirrored what mid-America believed. Ten years later the same authors published a follow up study of the town, and it turned there was little change in the opinion differentials between the town and the country. It is with the "Middletown" study that the background of this film was based. Jimmy Stewart and his assistants (including Ned Sparks and Donald Meek - in his last role) are pollsters, and Stewart has a theory he has been working on that would save pollsters millions. He believes there is a perfect community in the middle of America that can be used for polling it's citizens. He has been studying the problem for several years, and he has found a town where the percentages of the opinions of the citizens perfectly mirror those of the American people as a whole. Stewart goes to the town and sets up there with the intention of using the citizens as his poling guinea pigs, but (as the movie progresses) he gets involved with Jane Wyman and the others in the town. When Wyman discovers Stewart's plans she reveals them, and the town goes crazy. Their sudden unofficial power goes to their heads, and instead of giving the sensible polling answers to questions they give outlandish ones. This causes the crash of their reputation, and the crisis of the film. It is a first rate film and has some nice touches (including Gabriel Heater intoning on the radio). As an early story regarding the polling industry it is unique, and the film is well acted and directed (by William Wellman). Perhaps not a Capra movie, but it is a nice one all the same.

• A charming little movie

  roberts-12001-07-05

  Certainly not one of the great comedies, but charming and rather whimsical in its own way. In this day and age of raucous and crude humour (if you can call it that), a movie like "Magic Town" will probably seem hopelessly old-fashioned and dated, but for those who prefer a quieter and more gentle humour, "Magic Town" will fill the bill very nicely. Very Frank Capra-like (not surprisingly since screenwriter Robert Riskin collaborated with Capra numerous times), "Magic Town" reminds us of a by-gone era, a time when living in a small town meant knowing your neighbours, pride in your community, and the moral values of common decency and humility were still part of everyday life. James Stewart as the pollster who discovers a town full of people whose opinions exactly mirror the national thinking gives his customary good performance, as does Jane Wyman as the newspaper publisher who wants to see change in the town. Many well-known character actors (Kent Smith, Wallace Ford, Ann Shoemaker and particularly Ned Sparks) provide capable support. A slight offering, perhaps, but quite worthwhile.

• A minor gem

  Penfold-131999-09-04

  Stewart's previous movie was "It's a Wonderful Life", and this one drinks from the same well. It has a strong underlying moral about being true to yourself, and extols the virtues of honesty, pride in your small-town community. The town appears to be a microcosm of America, but it can only be that while it still has its innocence: once it tries to cash in on its status, disaster strikes. It's a gentle, heartwarming little movie. Jimmy Stewart and the then Mrs Reagan do the romantic lead bits, and lots of people with "interesting" faces play "typical small town characters", the children manage to avoid being ridiculously cute, and it's all quite charming. Watch out for the Senator's wife and the ancient employees of the newspaper, who are the most obviously funny characters. This may be billed as a comedy, but it's one to be amused by, and brings smiles to you face rather than guffaws and belly-laughs. If you liked James Stewart in "It's a Wonderful Life" and "The Philadelphia Story", this one's for you.

• This needed a lighter touch.

  bkoganbing2005-02-14

  I have to admit the premise behind Magic Town was a really good and original one. The fact that small time pollster James Stewart discovers a town that is a microcosm of American thinking. What a shortcut, just move in there and poll the citizens on any question. But you have to do it with subterfuge and the town can never have any marked growth of any kind or the goose that's laying Stewart's golden egg is cooked. Enter Jane Wyman, acting editor of the small town paper who has some ideas about getting the town to grow. That sets up the conflict with Stewart and then the romantic complications set in. Their romance and their differing agendas set the tone for the rest of the film. I think with a lighter touch this could have been a classic film. It's not a bad film, it's moving in spots, but the subject matter doesn't lend itself to Frank Capra type populism. I'm sure this is a property that Capra himself must have rejected. Stewart and Wyman are ably supported by the usual group of great character performers that usually populate a Capra film. William Wellman directed this and I think he was out of his element. He's so much better in action films. It's also so old fashioned in its view of small town America. I can't believe that such a place like Grandview could possibly exist. Think about it, a cross section of America would have its bad people too among the population. Not a bad person in the whole town. And they even list a U.S. Senator in their population. That would in and of itself make it atypical by his mere presence. In fact when this film was made Harry Truman was president and certainly Independence, Missouri has never been "typical" since he came to political prominence. My favorite scene is the dance where the whole crowd except the outsider Stewart sing the high school song. It's sung to the tune of I'll Take You Home Again, Kathleen. It's a nice moment and it demonstrates just how alien big city slicker Jimmy Stewart is in this environment. It's good, but it does tip over into the saccharine. Both Stewart and Wyman have certainly done better, but fans of both these performers will like it. But can you imagine what someone like Preston Sturges would have done with this material?

• MAGIC TOWN (William A. Wellman, 1947) **1/2

  Bunuel19762008-07-04

  Written and produced by frequent Frank Capra collaborator Robert Riskin and starring the director's three-time leading man James Stewart, one would be excused for mistaking this for a film by the celebrated purveyor of socially-conscious comedies. However, while the plot is typically original and engaging, somehow it lacks Capra's unique cinematic expertise in putting over Riskin's ideas: the tone is too often syrupy and sentimental, while the hero isn't made to face formidable villains such as one finds in Capra's work. Even if director Wellman was more at home in outdoor actioners, he often displayed a social side and, for the record, had previously triumphed in two classic films set in contemporary times – namely the original version of A STAR IS BORN and the screwball comedy NOTHING SACRED (1937). Stewart is a poll expert who believes that one city in the U.S. could be deemed the reference point as to how the whole nation thinks and feels about all aspects of life – its aspirations, trends, political views, etc. His report leads him to settle on the small Midwestern town of Grandview which, however, is on the point of modernizing itself (via a project bequeathed to local reporter Jane Wyman by her father). This would, doubtless, affect the idealized image being promoted by Stewart of Grandview as the prototypical American town with its simple way of life, so he manipulates the populace (without letting them on to his line of work) into opposing Wyman's scheme! This doesn't prevent the two from falling in love – a romance which ends, though, when she overhears him speaking to his superior in New York; distraught, she exposes his racket – but, in so doing, brings a whole circus of 'prospectors' and newshounds upon Grandview…so that the next poll turns out to be a disaster, and the town is disgraced! Stewart is dismayed by all of this; however, he keeps in touch with the people of Grandview (the kids especially had learned to look up to him in view of his basketball prowess!) and, of course, Wyman. Eventually, he hits upon the idea that a pompous statement made earlier (but which remained unpublished) by the highest authorities in Grandview that, if necessary, they'll erect the proposed civic centre with their own hands could be used now to symbolize the town's determination to re-emerge… An RKO production, the film also features such reliable performers as Ned Sparks and Donald Meek as Stewart's associates, Kent Smith as a Grandview professor and ex-school chum of Stewart's, and Wallace Ford as one of the eminent townspeople.